报喜鸟(002154) - 2023年12月06日投资者关系活动记录表

Group 1: Retail Performance - The retail performance in November showed good growth, with direct channels outperforming franchise channels, and offline sales better than online [2] - The month-on-month growth rate in retail sales improved, with year-on-year growth achieved [2] Group 2: Store Expansion - As of now, the company has opened approximately 10% more stores this year, in line with expectations, with Haggis accelerating its franchise expansion [2] - The average store area has increased compared to the same period last year, indicating successful implementation of the large store plan [3] Group 3: Brand Development - Haggis brand promotion includes visual upgrades, media investments, and celebrity collaborations, effectively reaching target audiences through various platforms [3] - The Haggis accessories segment has seen good growth, although its overall contribution remains small [4] Group 4: Business Growth - The Baoniao group purchasing business has achieved a compound annual growth rate of over 20% in the past three years, benefiting from the centralized procurement model for professional attire [4] - The company plans to continue deepening its focus on professional attire, enhancing employee training and team capabilities for steady growth [4] Group 5: Inventory Management - As of June 30, 2023, inventory structure is healthy, with approximately 60% of inventory being less than one year old, 25% between one to two years, and 15% over two years [6] - The company aims to improve sales efficiency and optimize inventory through enhanced product planning and management [6] Group 6: Incentive Mechanism - The company employs various incentive policies, including a partner system and excess profit awards, to motivate employees based on performance metrics [6] - The focus is on growth and profit orientation, with key performance indicators including same-store growth and inventory turnover rate [6] Group 7: Multi-Brand Strategy - The company successfully implements a multi-brand strategy, with established brands like Baoxini, Haggis, and Baoniao focusing on steady development, while emerging brands like Kaimiqi and Lefeiye pursue rapid growth [5] - The organizational structure supports product development, brand promotion, and supply chain management, enhancing operational efficiency [5]