LEO(SZ:002131)2022-12-06 08:40Digital Marketing Business Development - The company has formed a complete business layout in the digital marketing sector since its transformation into internet business in 2014 [2] - The company has acquired several digital marketing companies and holds equity in about 10 companies through investments [2] - The company has strengthened its layout in vertical fields of the digital marketing industry chain since 2015 [2] Interactive Entertainment Layout - The company has invested in Century Kunpeng and Shengxia Starry Sky, and established two film companies outside the listed company [3] - The company has started paying attention to WeChat Mini Program traffic and began layout in this area in the second half of 2016 [3] Vertical Industry Layout - The company has invested in several projects including Yijia Interactive, Bicheng Network, and Yixiang Haoju [3] - The company has made some forward-looking investments using its own traffic resources, including cooperation with Ctrip and investment in Guangzhou Yuetu [3] M&A Funds - The company has participated in the establishment of three M&A funds: a 2 billion RMB internet marketing industry M&A fund, an 8 billion RMB overseas technology internet enterprise M&A fund, and a 1 billion RMB WeChat ecosystem M&A fund [3] Traffic Growth - The growth of long-tail traffic mainly comes from the mobile end, while PC end traffic remains relatively stable [3] Business Advantages - The company has advantages in both digital marketing and traffic integration businesses, which is rare in the industry [3] Client Expansion - The company's clients include many well-known domestic and international enterprises such as Yili, Hershey's, Siemens, Abbott, and BYD [3] Business Integration - The company has 6 wholly-owned and controlled digital marketing companies, which form the foundation of its digital marketing business [4] - The company has established Leo Digital Group to manage these 6 companies and has set up specialized teams for business coordination and integration [4] Interactive Entertainment Development - Century Kunpeng has produced some web dramas with good market response this year [5] - Yuanli Pictures and Xindong Yinghua, cultivated outside the listed company, are expected to release works next year [5] Content Marketing Market - The content placement market is relatively small but has few dominant enterprises [5] - With the rapid growth of the web drama market, Century Kunpeng is exploring the standardization of content placement business [5]