LEO(SZ:002131)2022-12-07 08:24Group 1: Transaction Overview - The total transaction amount for the acquisition of Wansheng Weiye and Micron Era is 2.912 billion yuan, corresponding to a projected net profit of 14 times for the year 2015 [3] - The estimated transaction price for Wansheng Weiye's original shareholders is 2.072 billion yuan, with 60% paid in shares and 40% in cash [3] - The estimated transaction price for Micron Era's original shareholders is 840 million yuan, with 65% paid in shares and 35% in cash [3] Group 2: Financing and Fund Allocation - The total amount of supporting funds does not exceed 1.7578 billion yuan, accounting for 60.36% of the total transaction price [3] - Of the supporting funds, 1.122 billion yuan is allocated for cash payment of the transaction, and 600 million yuan is for supplementing the company's liquidity, representing 34.13% of the total [3] Group 3: Business Insights - Wansheng Weiye provides traffic integration services for digital media, divided into PC and mobile traffic integration [3] - Micron Era is a digital media agency offering digital marketing solutions, focusing on mobile marketing, search engine marketing, and precision marketing [3] Group 4: Strategic Importance - The integration of Wansheng Weiye into Leo Digital Network will enhance its flow value and profitability by directly connecting valuable traffic to brand clients [3] - Leo Group plans to leverage data and traffic for comprehensive industry chain advantages, aiming to create greater value for clients in the new internet economy [3] Group 5: Industry Trends - The digital marketing industry is rapidly evolving, with companies exploring new display platforms and traffic sources on smart TVs and wearable devices [4] - The profit margins of digital agencies are at the industry average, but companies focusing on strategy, creativity, and social marketing can achieve higher gross and net profit margins [4]