LEO(SZ:002131)2022-12-07 08:26Group 1: Transaction Overview - The total transaction amount for the acquisition of Micro Innovation and Wansheng Weiye is 2.912 billion yuan, corresponding to a projected net profit of 14 times for the year 2015 [3] - The estimated transaction price for Micro Innovation's original shareholders is 840 million yuan, with 65% paid in shares and 35% in cash [3] - The estimated transaction price for Wansheng Weiye's original shareholders is 2.072 billion yuan, with 60% paid in shares and 40% in cash [3] - The total amount of supporting funds does not exceed 1.7578 billion yuan, accounting for 60.36% of the total transaction price [3] Group 2: Strategic Goals and Market Position - The purpose of previous acquisitions was to integrate media and strategic creativity, aiming to expand the scale of digital marketing [3] - Future acquisitions aim to enhance service capabilities in traffic integration and mobile marketing, while exploring e-commerce services [3] - Wansheng Weiye's traffic integration business is estimated to account for about 10% of the entire long-tail traffic [3] Group 3: Competitive Advantages and Market Trends - Wansheng Weiye's core competitive advantages include its large scale, early market entry, and advanced traffic integration technology [3] - The growth trend for Wansheng Weiye's traffic integration business is expected to be rapid due to the increasing mobile internet traffic [4] - MediaV's core competitive advantage lies in its technical expertise and extensive data experience, leading in the digital marketing industry [4] Group 4: Client Structure and Profitability - E-commerce clients account for 40%, automotive clients for 30%, and other clients for 30% of MediaV's customer structure [4] - The net profit margin for media agency business remains stable, while the strategy and creativity business has a higher profit margin [5]