SZZT(SZ:002197)2022-12-07 09:32Company Overview - The company is positioned in the financial electronic products sector, focusing on security and payment solutions [2][3] - Vision: To become a leading domestic and internationally recognized provider of financial self-service solutions and payment information security products [3] Product Categories - Main products include payment products, self-service terminals, encryption keyboards, and LED streetlights [3] - Payment products consist of various types of POS machines, including E-POS, financial POS, smart POS, M-POS, and QR code POS [3][4] Financial Performance - The LED business consists of three parts: high-power streetlights (25% gross margin), urban road construction (45% gross margin), and road renovation projects (over 30% gross margin) [4] - The 2015 target for the LED business is approximately 200 million [4] Sales Trends - Seasonal sales distribution: 30% in the first half, 30% in the third quarter, and 40% in the fourth quarter [4] - In 2014, the company experienced a slight delay in orders, leading to a significant increase in sales volume in 2015 [4] Market Demand and Trends - The demand for financial payment products is evolving, with a shift towards upgrading POS machines due to the promotion of financial IC cards [5] - The company has sold over 400,000 upgraded E-POS machines in 2014, with expectations for continued growth [5] New Product Development - The company is developing various types of POS products to meet market demands, including: 1. Financial POS for third-party payment systems 2. M-POS for small payments using RFID technology 3. IC card POS based on NFC technology 4. Smart POS for high-end merchants with integrated management features 5. Network POS for internet payment solutions 6. Innovative POS incorporating biometric and QR code technologies [6][7] International Market - The company exports products primarily to Southeast Asia, the Middle East, North America, and Russia, with a focus on customized solutions for emerging markets [9][11] - Recent improvements in overseas sales include self-service terminals and encryption keyboards [11] Regulatory Compliance - Encryption keyboards currently utilize international standard algorithms (3DES) and must comply with domestic requirements for national encryption algorithms [10]