SZZT(SZ:002197)2022-12-08 09:34Company Overview - Shenzhen Zhengtong Electronics Co., Ltd. was founded in 1993 and has grown into a high-tech enterprise with over 1,400 employees and a registered capital exceeding 260 million yuan [2][3] - The company's long-term strategic positioning focuses on the security and payment fields of financial electronic products, aiming to create a secure and convenient environment for card acceptance [3] Product Categories - Main products include payment products, self-service terminals, encrypted keyboards, and LED streetlights [3] - Payment products consist of various POS machines, including E-POS, financial POS, smart POS, M-POS, network POS, and QR code POS [3][4] - Self-service terminals are primarily used for fund transfers and are expanding into various sectors such as telecommunications, electricity, taxation, and healthcare [5] - Encrypted keyboards are components for payment tools, sold to ATM and POS manufacturers [5] - LED products mainly consist of high-power streetlights, participating in urban and rural lighting renovations [5] Market Strategy and Goals - The company plans to double its revenue and profit from 2014 to 2017, with specific revenue targets for payment products, self-service terminals, and encrypted keyboards set at over 500 million, 400 million, and 200 million yuan respectively, alongside LED business revenue of over 200 million yuan, aiming for a total of 1.5 billion yuan [6][7] - The company is also focusing on market structure optimization and product structure enhancement to promote mutual growth between complete products and component products [6][7] Competitive Landscape - In the medical self-service sector, over 800 out of more than 1,000 top-tier hospitals in China have adopted the company's self-service terminals, achieving an adoption rate of over 80% [9] - The company competes with four other firms in the medical self-service equipment market, including Great Wall Information and Jiangsu Guoguang [9] International Market - Products are primarily exported to Southeast Asia, the Middle East, North America, and Russia, with significant potential in overseas markets due to the high maturity of self-service automation [9] - The company has seen breakthroughs in overseas sales of self-service terminals, particularly in the U.S. market [9] Investment and Future Directions - In June 2014, the company invested 20 million yuan for a stake in Shenzhen Pengding Chuangying Financial Information Service Co., Ltd., representing over 3% of the company [11] - Future development directions include establishing an open financial platform and exploring areas such as P2P lending and crowdfunding [11]