BATIAN(SZ:002170)2022-12-08 01:31Group 1: Company Overview and Strategic Focus - Shenzhen Batian Ecological Engineering Co., Ltd. is focusing on the agricultural data technology sector through the establishment of Guangzhou Agricultural Financial Big Data Technology Co., Ltd. [3] - The team for Agricultural Financial Big Data includes former project developers from Southern Rural News, with a focus on integrating various agricultural processes into a closed-loop system [3][4] Group 2: Financial Performance and Challenges - In Q3 2015, the net profit decreased by 11% compared to the previous year, primarily due to significant investments in Guizhou and increased management costs [5][6] - The company’s performance is heavily reliant on economic crops, and the lack of substantial growth in sales is attributed to previous limited investments in production expansion [6][7] Group 3: Product and Market Positioning - Batian's fertilizers are reported to produce better quality plants with superior taste and faster growth cycles compared to competitors [5] - The company is targeting high-end fertilizers for economic crops, although the performance in this segment has not been ideal in the first half of the year [5][6] Group 4: Marketing and Sales Strategies - The company is exploring new marketing models, including establishing dedicated marketing teams at each base and experimenting with order meetings to boost sales performance [8] - Agricultural Financial Treasure serves as an e-commerce platform for fertilizer sales, with logistics and distribution fees being charged separately [7][8]