HL CORP(SZ:002105)2022-12-08 01:08Company Overview - Shenzhen Xinlong Industrial Co., Ltd. has over 40 years of development history, starting from the production and sales of bicycle parts [2] - The company operates in three main business segments: bicycle parts, sports fitness equipment, and rehabilitation equipment [2] Business Performance - The current sales revenue from sports fitness and rehabilitation equipment accounts for approximately 30%, with a target to increase this to 50% in the future [3] - The company is optimistic about the domestic market potential, especially with favorable national policies for the sports industry [3] Sales Strategy - The sales model primarily focuses on OEM and ODM for exports, while building its own brand for the domestic market [3] - The company aims to enhance brand recognition and sales channels in the domestic market since its listing on the Shenzhen Stock Exchange in 2007 [3] Future Plans - The company plans to integrate upstream and downstream operations and expand its market share while increasing investment in sports fitness and rehabilitation equipment [4] - Future financing may be considered for large-scale replication of the Rem Park project or potential acquisitions [4] Operational Insights - The relocation of the Longhua factory will not affect production, as new facilities have been established to support operations [3] - The actual controller of the company is the chairman, who is currently focused on the operation of the Rem Park and future strategic development [4] Rem Park Project - Currently, there is one Rem Park located in Longgang District, Shenzhen, covering an area of 5,000 square meters, which opened on July 19, 2015 [4] - The company plans to collaborate with over 300 distributors of Rem children's vehicles for promotion and explore partnerships with shopping malls, department stores, and schools [5]