HL CORP(SZ:002105)2022-12-08 06:46Group 1: Company Position and Market Strategy - The company holds a leading position in the global market for bicycle parts, which are produced and sold by various specialized manufacturers [2] - The company has entered the fitness equipment sector due to its existing capabilities in pipe processing, allowing it to produce related fitness products [3] - The primary sales channel for rehabilitation equipment, mainly wheelchairs, is currently focused on exports, with plans to expand into the domestic market [3] Group 2: Product Development and Marketing - The company is open to developing other fitness equipment products but requires suitable targets for investment; there are currently no plans for sports training education [3] - Rehabilitation equipment will primarily be promoted through distributors rather than franchise stores [3] - The company actively participates in or sponsors events related to its products [4] Group 3: Financial Performance and Market Insights - The decline in gross profit margin last year was attributed to a decrease in export orders, but there is an expectation of recovery this year with increased order volume [4] - The European market has a higher share compared to the American market [4] - Sales and management expenses are expected to increase with revenue growth, but the proportion will not change significantly [5]