Joyoung(SZ:002242)2022-12-03 09:04Group 1: Sales Performance - The company reported strong sales performance during the "Double Eleven" shopping festival, particularly in online sales, with significant growth in categories such as automatic cleaning soybean milk machines [1] - Six product categories achieved industry recognition during the event, indicating robust market demand [1] Group 2: Profit Margins and Cost Management - The company's gross profit margin is maintained at approximately 33%, despite fluctuations in production costs [1] - To manage costs, the company employs strategies such as locking in material prices, while focusing on enhancing product competitiveness through value marketing [1] Group 3: Product Development and Market Trends - The soybean milk machine product line has stabilized, with the launch of the automatic cleaning soybean milk machine attracting a younger consumer demographic [1] - The company’s wall-breaking cooking machines have also seen rapid growth, with new products like silent and vacuum wall-breaking machines leading the market and maintaining the highest market share [1] - In 2017, the cooking machine product line generated over 1 billion yuan in revenue, and the company anticipates continued growth in this segment [1]