Joyoung(SZ:002242)2022-12-06 02:56Group 1: Company Strategy and Product Focus - Soy milk machine remains the core product line, with plans to enhance R&D investment, including technology upgrades and brand promotion [1] - The company will not change its online sales model in the short term, maintaining a dealer system without self-operated sales [1] Group 2: Sales and Revenue Distribution - Online sales account for approximately 40% of total revenue [1] - The company monitors dealer inventory through an ERP system and requires dealers to prepare sales plans based on demand [2] Group 3: Product Differentiation and Pricing - Online and offline products are designed separately, with some price differences to avoid direct competition between the same models [1] - The gross margin for the iron pot rice cooker series is higher than that of traditional rice cookers, contributing about 30% to total rice cooker revenue in 2016 [1] Group 4: Growth Areas and Production Outsourcing - Fast-growing product categories in 2016 include water purifiers, cooking machines, and baking products [2] - The company outsources approximately 70% of production through ODM, ensuring quality through strict management and certification systems [2]