Joyoung(SZ:002242)2022-12-06 07:28Group 1: Company Performance and Strategy - In 2016, the revenue growth rate for the food processing segment was negative, primarily due to a decline in soybean milk machine sales, which still maintained a market share of approximately 70% [1] - In 2017, the company plans to increase focus on soybean milk machines, enhancing R&D investment and product upgrades [1] - The company employs a "company + division" model for product management, where the company provides a platform and divisions are responsible for development [1] Group 2: Sales Channels and Projections - The online sales model is based on a "1+bean+X" distribution scheme, while offline sales cover a full range of products [2] - Online sales account for approximately 40% of total sales, with a faster growth rate, while offline sales account for about 60% [2] - The company is optimistic about the future growth of rice cookers, particularly the iron pot rice cooker series, which contributes around 30% to total rice cooker revenue and has a higher profit margin compared to traditional models [2] Group 3: Competitive Positioning - The company has conducted blind tests showing that its products have minimal differences in technology and rice quality compared to Japanese and Korean brands [2]