Joyoung(SZ:002242)2022-12-06 08:38Group 1: Product Structure and Sales - The product series includes food processors, induction cookers, nutritional cookers, and Western-style appliances [1] - E-commerce sales account for over 30% of total revenue [1] - The offline market is dominated by first and second-tier cities, while the third and fourth-tier markets are growing rapidly [3] Group 2: Marketing and Advertising - The company is shifting from traditional advertising to new media platforms like Weibo and WeChat for better effectiveness [3] - Experience-based marketing has been successful, but quantifying the cost and benefit is challenging [3] Group 3: Sales Channels and Distribution - There are over 40,000 offline outlets and more than 300 distributors [3] - The company is avoiding price conflicts between online and offline channels, ensuring similar pricing for the same models [3] Group 4: Research and Development - The company has a three-tier R&D system: research institute for foundational research, business units for product positioning, and marketing for post-launch improvements [3] - New products are being developed across all series, with upgrades and improvements planned [3] Group 5: Future Plans - The company is considering entering the home appliance and personal care appliance markets, with products like air purifiers and vacuum cleaners under evaluation [4]