Joyoung(SZ:002242)2022-12-08 08:31Product Structure - The company offers a variety of products including soy milk machines, cooking machines, juicers, and commercial machines [2] - Other product categories include electromagnetic stoves, rice cookers, electric kettles, pressure cookers, ovens, yogurt makers, and water purifiers [2] - Major products besides soy milk machines are electromagnetic stoves, juicers, and pressure cookers [2] OneCup Product - The OneCup product was launched at the end of last year and has not undergone large-scale commercial promotion yet [2] - The product is primarily sold online and offers flavors such as original soy milk, red date longan soy milk, purple sweet potato soy milk, coffee, milk tea, and matcha [2] Chef Appliances - Chef appliances are mainly sold in tier 3 and tier 4 markets and have achieved breakeven [2] E-commerce Strategy - The e-commerce model involves a distributor system with authorized distributors [3] - Distributors are categorized into different levels based on their scale, influence, and support policies [3] - Online products are more colorful and smaller in design, with lower prices compared to offline products, appealing to young consumers [3] Distributor Information - The company has approximately 500 distributors at the prefecture level [3] - Inventory monitoring is enhanced through information technology, allowing real-time data capture for sales and inventory management [3] Financial Overview - The company does not anticipate significant capital expenditures, with previous large investments in industrial park construction now operational [3] - There is no distinct seasonal fluctuation in sales, although fourth-quarter expenses are higher due to concentrated distributor rebates [3] - The company's expense ratio has remained stable [3]