Lianluo Interactive(SZ:002280)2022-12-06 11:11Company Overview - The company primarily develops software products based on the Android operating system, transitioning from its earlier focus on Symbian systems. In 2014, the active user base of the Liaoliao OS reached 83 million, with an additional 53 million users added in the first half of 2015 [1][2]. Business Model - The company's revenue is generated through its Liaoliao OS applications, telecom services, game partnerships, and other business operations, leveraging user payments for monetization [2]. Strategic Development - In 2015, the company explored new business areas such as gaming, e-commerce, and advertising, aiming to enhance user ARPU (Average Revenue Per User) and establish a solid foundation for 2016-2017 [2]. - The company plans to increase investments in smart hardware, particularly in the Internet of Things (IoT), as smartphone growth is expected to slow down in the coming years [2]. Partnerships and Investments - A strategic cooperation agreement has been signed with Haier to enter the smart medical field, and the company has made a 21% investment in the US company Avegant, becoming its largest single shareholder [2][3]. - The company is also working on smart home products aimed at the existing appliance market, with plans to launch these products in the first half of the year [5]. Game Business Strategy - The company adopts a platform-based approach to gaming, focusing on user testing and collaboration with game developers to create high-quality game IPs and enhance profitability through partnerships [3]. Market Positioning - The Liaoliao OS is competitive due to its low memory consumption and stable performance, making it attractive for small and medium-sized manufacturers who prefer to pre-install the OS rather than develop their own [4]. - The company has opened its OS for free to all mobile manufacturers, returning all pre-installation channel revenue to them, creating a significant competitive advantage [4]. Future Outlook - The company anticipates a rise in user growth in Southeast Asia, Africa, and Latin America, outpacing domestic growth [4]. - The company is also exploring investment opportunities in smart medical devices, particularly through its interest in Dehaier, which specializes in sleep therapy management [6].