WORLDUNION(SZ:002285)2022-12-08 01:18Group 1: Business Strategy - The company summarizes its strategy with "twelve characters," focusing on "pan-trading," which includes traditional new housing agency services and aims to expand into bulk trading and post-transaction services [2] - The second business segment is "quasi-financial," emphasizing the need for financial support in any transaction, particularly in the second-hand housing market [2][3] - The third segment is "large asset management," which includes property management and enterprise service management, with notable clients like Xiaomi and Baidu [2][3] Group 2: Market Position and Competition - The company has initiated the "Xiaoyang Community" project, managing five cities and planning to acquire Shanghai Shengyao, which manages nearly 100 communities [3] - The second-hand housing market is highly competitive, with no agency achieving over 20% market share outside Beijing, primarily dominated by small community agencies lacking financial support [4] - The company aims to enter the second-hand housing market through financial services, leveraging its status as a listed company and its micro-lending license [4] Group 3: Financial Performance and Projections - The company projects to achieve 700 million in sales this year, having reached 430 million in the first three quarters [3] - The industry is experiencing a shift away from reserve-style contracts, with a decrease in signing volume in the first half of the year [3] - The company emphasizes the importance of scale and refined management in the agency industry, as market share increasingly consolidates among larger firms [3][4]