WORLDUNION(SZ:002285)2022-12-07 09:38Market Overview - The new housing agency market share is currently around 3%, with expectations for growth as larger developers dominate the market [2][3] - The overall real estate market in China is valued at approximately 7 trillion RMB, indicating significant potential for growth for leading companies like the subject company [3][4] Company Performance and Strategy - The company holds a market share of approximately 4.4%, which is considered small relative to the overall market size, suggesting ample room for growth [3][4] - The company aims to double its market share, aligning with the growth trajectory of major developers [3][4] - The company has launched three mobile applications targeting different user groups, with a goal to enhance user engagement and service frequency [4][5] Financial Services and Risk Management - The company has issued around 2 billion RMB in loans through its financial services, with a focus on maintaining a low default rate [4][5] - The risk management strategy emphasizes understanding borrower behavior, particularly in the context of real estate purchases, which are deemed low-risk [4][5] - The company aims to control the risk of its P2P platform and small loan business, targeting a default rate below 0.01% [4][5] Competitive Landscape - The company recognizes the increasing competition in the new housing market, with smaller agencies struggling to survive [3][4] - The competitive strategy includes deepening service offerings and embracing mobile internet technologies to enhance customer experience [3][4] - The company is exploring partnerships with major platforms like SouFun to leverage their traffic and enhance service delivery [8][9] Future Outlook - The company anticipates a 30% increase in revenue and a 10% increase in profit for the current year, driven by new product offerings and strategic partnerships [13] - The focus for the upcoming years includes expanding into the second-hand housing market and enhancing asset management capabilities [12][13] - The company is cautious about entering new markets, preferring to avoid "bloodbath competition" and instead focus on providing quality services [12][13]