Yowant Technology(SZ:002291)2022-12-08 09:18Group 1: Company Financing and Strategic Goals - The primary purpose of the non-public stock issuance is to supplement the company's working capital, enhancing financial strength for business expansion [1][2] - The issuance aims to attract strategic investors who share the same operational philosophy and can contribute to the company's future development [2] - This issuance provides an opportunity for certain directors, senior management, and core employees to invest voluntarily, aligning personal interests with the company's sustainable development [2] Group 2: Operational Adjustments and Brand Development - The company focuses on strengthening brand construction to enhance market competitiveness, integrating core management personnel from HaiPu Shoes into its management team [2][3] - Efforts are made to optimize product design, merchandise combination, store image, and consumer experience to improve brand image and promotion [2] - The company is optimizing offline store structures while expanding online business and exploring new business models for omnichannel operations [3] Group 3: E-commerce Development Plans - Established in 2007, the company has gained substantial experience in e-commerce operations through its subsidiary, Shanghai Taoqu [3] - E-commerce has rapidly developed into a significant marketing channel, with a new subsidiary formed to further enhance e-commerce operations [3] - Future plans include expanding e-commerce and improving logistics and backend services to support business growth, aiming to increase its share of main business revenue [3] Group 4: Future Business Vision - The company aims to focus on customer management and establish integrated operations across branding, channel management, sales functions, data management, customer management, and logistics [4]