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海宁皮城(002344) - 2014年7月3日投资者关系活动记录表
HCLCHCLC(SZ:002344)2022-12-08 08:20

Group 1: Market Performance - The rental income from the main market has not been significantly affected despite a decrease in private shop rents due to economic conditions [1][2] - The overall customer flow in the main market has slightly increased, with private car usage showing growth, indicating stronger purchasing power [2][3] - The company plans to enhance marketing efforts, including activities targeting private car users [2][3] Group 2: Inventory and Pricing - Merchants have accumulated inventory due to rising raw material prices, which has some value but is primarily raw materials rather than finished products [2][3] - The pricing of rental rights is determined by expected market prosperity, market size, and competition [3][4] Group 3: Expansion and Market Strategy - The company is exploring new cities for expansion, including Xi'an, Hohhot, and Xinjiang, with ongoing projects in Tianjin and Jinan [3][4] - The company’s market is currently the largest in the domestic market, with significant competition from other large markets [3][4] Group 4: Consumer Trends and E-commerce - The consumer age demographic for leather clothing shows a preference for men's clothing among those over 30, while women's fashion is diverse and increasingly popular among younger consumers [4] - The company views e-commerce as a service platform, focusing on enhancing offline experiences rather than direct online sales due to the nature of leather products [4][5] Group 5: Financial Investments - Overall expenses have not changed significantly, with new marketing investments in the Harbin market, while mature markets like Tong Er Bao see minimal impact from new phases [4][5]