Visionox(SZ:002387)2022-12-08 08:10Sales Performance - New product sales exceeded 2 billion in the first half of the year, representing a 4-fold increase compared to the previous year [2] - The company aims to capture 10% of the beer market, which has an annual sales volume of 200 billion, targeting a sales scale of 20 billion [3] - The gross profit margin for distributors is approximately 35% [3] Product Launch and Marketing Strategy - The new product is expected to launch in December, with a marketing positioning as a "new love artifact" [2] - The marketing strategy includes online promotions and partnerships with strong distributors, focusing on beer sales channels, nightlife venues, and the internet [2][3] - Traditional advertising channels like TV will not be utilized initially, with a focus on online platforms such as Youku and LeTV [4] Investment and Development - The investment in product development is around 40-50 million, which includes costs for brand representation [4] - The company is actively recruiting sales personnel and plans to conduct nationwide招商 (investment solicitation) in November [2] Market Potential and Consumer Engagement - The market for this type of product has significant growth potential, supported by the increasing use of the internet and the beer market's expansion [4] - The company emphasizes the importance of product design and quality, aiming to create a leading domestic brand [2][3]