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中顺洁柔(002511) - 中顺洁柔调研活动信息
C&SC&S(SZ:002511)2022-11-17 15:08

Group 1: Company Strategy and Product Focus - The company will focus on core business in consumer paper products, enhancing product layout and market competitiveness [2] - High-end, high-margin non-traditional products such as kitchen towels, wet wipes, and sanitary products will be prioritized for growth [3] - The company aims to increase the sales share of high-end products, contributing to improved profit margins [4] Group 2: Management Changes and Governance - Recent management changes were made to align with the company's strategic development, introducing new leadership to enhance governance [3] - The new management team is expected to refine operational management and drive the company towards a positive growth trajectory [3] Group 3: Market Position and Brand Development - The company is positioned as a leading player in the consumer paper sector, with three main brands: Jierou, Taiyang, and Duoleimi [4] - Efforts will be made to elevate the Jierou brand's high-end image and expand its market share [4] - The company plans to enhance brand recognition and customer experience, particularly for high-end products [5] Group 4: Raw Material and Pricing Strategy - The price of raw materials, particularly pulp, has been volatile, impacting procurement strategies [4] - The company implemented a price adjustment strategy in January 2022 to address rising raw material costs, with variations based on region and product [5] Group 5: Future Growth and Profitability Measures - The company is establishing a dynamic financial and supply chain management system to optimize internal processes and enhance profitability [5] - There is a focus on expanding product categories and activating new business channels to drive growth [5]