JINZI HAM(SZ:002515)2022-11-23 06:58Group 1: Company Positioning and Market Strategy - The company aims to be a leading brand in traditional meat products, evolving from a ham-focused business to a comprehensive meat company [2][3] - The shift in consumer preferences towards healthier and diverse traditional meat products presents significant market opportunities [3] - The traditional meat product industry is currently fragmented, with low concentration and no dominant brands, indicating potential for growth and consolidation [3] Group 2: Business Segments and Development Plans - The company has diversified its product offerings into several segments: ham, traditional meat products, personalized custom meat, and plant-based meat [4][5] - Plans include rapid development of ham and specialty meat products, with new product launches like "light ham" and "hot pot ham" [5] - The company aims to expand its brand meat and prepared meat products, integrating global supply chains for personalized offerings [5] Group 3: Sales Channels and Market Reach - Sales channels are categorized into offline (distributors, supermarkets, restaurants) and online (third-party platforms like Tmall, JD, and community e-commerce) [6] - The company has established a comprehensive online sales network, enhancing its market reach [6] Group 4: Customization and Market Demand - The personalized custom meat business is expected to thrive due to the essential nature of meat products and the growing demand for tailored offerings [6][7] - The company leverages its extensive supply chain and experience in the meat industry to meet diverse consumer needs [7] Group 5: Pricing Strategy and Cost Management - The company utilizes its large cold storage capacity (60,000 tons) to manage pork price fluctuations by adjusting procurement strategies based on market conditions [7][8] - Continuous enhancement of brand value provides the company with strong pricing power to mitigate raw material cost impacts [8]