金字火腿(002515) - 2020年5月21日投资者关系活动记录表（一）

Financial Performance - The company's net profit for 2019 was CNY 33.54 million, a significant increase of 497.94% year-on-year. Excluding certain factors, the net profit for the period was CNY 89.68 million, reflecting a growth of 112.32% compared to the previous year [3] - For the first quarter of 2020, the company achieved operating revenue of CNY 191 million, a year-on-year increase of 103.34%. The net profit attributable to shareholders was CNY 48.89 million, up 53.34% year-on-year. The expected net profit for the first half of 2020 is projected to be between CNY 63 million and CNY 85 million, representing a growth range of 60.61% to 116.69% [3][4] Growth Drivers - Key factors contributing to the net profit growth include: - Significant advantages in production costs due to increased foreign imports during low pork price periods in 2018 [3] - Optimization of product structure, with a focus on high-frequency consumption products like sausages and cured meats [4] - Increased online sales, which accounted for CNY 75.59 million in 2019, a growth of 44.24% year-on-year [4] - Strong brand orientation, enhancing brand value through quality products and craftsmanship [4] Sales Channels - The company's sales channels are divided into offline and online: - Offline channels include distributors, supermarkets, and restaurants [4] - Online sales are conducted through platforms like Tmall, JD.com, and social e-commerce, with plans to expand into live streaming and fresh e-commerce [4] Future Strategies - The company plans to focus on: - Rapid development of ham and specialty meat products as core business [6] - Expansion of imported brand meat and pre-cooked meat products as new business segments [6] - Continuous development of plant-based meat products, aligning with health and environmental trends [6][7] - The goal is to transition from a production enterprise to a brand enterprise, enhancing innovation capabilities and market reach [7] New Business Initiatives - The introduction of the "Jinzi Meat Master" platform aims to streamline meat trading by connecting suppliers and consumers, enhancing transaction efficiency [7]