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*ST广田(002482) - 2015年5月27日投资者关系活动记录表

Group 1: Company Strategy - The company has outlined a "three-step" development strategy aimed at transforming from a construction contractor to a comprehensive service provider in the construction decoration industry [2][3] - The first step focuses on creating the first comprehensive service platform in the decoration industry, leveraging existing advantages in financing, procurement, labor, and project management [2] - The second step aims to establish a leading position in the green home decoration O2O market, utilizing 12 years of experience in residential decoration to offer eco-friendly and intelligent home decoration products [3] - The third step involves entering the smart home and broader home consumption market, creating a closed-loop ecosystem that integrates decoration, smart home, and smart community services [3] Group 2: Internet Home Decoration Progress - The internet home decoration team has been established over the past year, with the website currently in testing and a home decoration experience center expected to open in August [3] - The initial focus will be on direct sales, with potential exploration of a franchise model in the future [3] Group 3: Smart Home Products - The company has recruited talent from major internet firms like Tencent and plans to explore collaborations with BAT (Baidu, Alibaba, Tencent) [4] - The smart home product "Turing Cat" is set to be launched in June, featuring a built-in intelligent system that learns user habits for automated control of home appliances [4] - The product includes sensors, a control center, and remote control capabilities, aiming to penetrate households through renovation and large retail partnerships [4] Group 4: Order Status and Market Expansion - The company reports a strong order backlog, with a significant number of new orders coming from central and state-owned enterprises this year [4] - Plans are in place to establish a subsidiary in Dubai and engage in discussions with major construction firms to explore potential project opportunities under the "Belt and Road" initiative [5]