STEP(SZ:002527)2022-12-03 08:58Group 1: Company Overview - The company primarily operates in the robotics sector, focusing on industries such as 3C, automotive parts, and packaging, with the 3C industry holding a significant market share [1] - The company is expanding its production capacity, with a project for intelligent manufacturing of robots and key components currently under construction, expected to be operational by the end of the year [1] Group 2: Sales and Market Strategy - The sales model includes direct sales to customers and collaboration with quality integrators to understand customer needs [1] - The company aims to align with international robot brands and has established a preliminary industrial chain in the robotics and motion control sectors [3] Group 3: Financial Performance - The company's R&D investment accounted for 4.77% of total revenue in 2017, increasing to 9.26% when excluding trading product revenue, focusing on product updates and new developments in robotics and elevator business [5] - Factors contributing to the decline in gross margin include rising raw material costs and product price adjustments, with measures in place to stabilize margins through R&D and supply chain management [4] Group 4: Competitive Landscape - The company faces competition from various domestic robot manufacturers, each with its strengths, while maintaining a focus on R&D and market expansion [3] - Major clients in the elevator business include well-known brands such as Otis, Schindler, and Thyssenkrupp, indicating a strong market presence [4]