SHENGLU TELECOM(SZ:002446)2022-12-08 09:24Group 1: Product Development and Market Strategy - The company has obtained several pre-installation codes from independent brand car manufacturers, which are essential for participating in tenders [2] - The development of new models takes 1-2 years, and the sales lifecycle includes phases of growth, stability, and decline [2] - The company aims to capture a share of the market for over 10 million car entertainment terminals annually [2] Group 2: Competitive Advantage and Product Features - The company's products are characterized by high-definition screens, quality sound, and high compatibility with mobile devices [1] - Unlike Android Auto and Apple Carplay, the company's system requires less stringent mobile device specifications, focusing on high compatibility and user experience [2] - The company has over 40 design patents, emphasizing its commitment to innovation and product differentiation [3] Group 3: Financial and Operational Insights - The company plans to expand its production capacity to 1 million units per year with a new 2,400 square meter facility set to open in March next year [3] - The sales ratio target across three channels (pre-installation, boutique, and aftermarket) is set at 1:1:1, with boutique sales expected to account for approximately 15% [4] - The company’s products are priced around 2,000, which is competitive with traditional products [4] Group 4: Future Plans and Market Expansion - The company is currently focused on the domestic market but has established an overseas department for future international expansion [3] - Plans to enter the commercial vehicle market and special industry markets are in development, with products expected to launch next year [3] - The company is prioritizing partnerships with domestic car manufacturers, including brands like Zotye and Chery [4]