Global Top(002640)2022-12-04 10:34Group 1: Company Overview - Cross-Border E-commerce Company, Kuaijingtong, is a leading player in the domestic cross-border e-commerce retail sector, officially transforming its business in 2014 through the acquisition of Shenzhen Global Easy Buy [1] - The company has expanded its business ecosystem by acquiring key players like Qianhai Patoson and Shanghai Youyi E-commerce, forming a complete cross-border import and export e-commerce business model [1] Group 2: Business Segments - The company operates two main business segments: cross-border e-commerce export and import [2] - The export segment focuses on online self-operated channels such as Gearbest and ZAFUL, while the import segment, led by Shanghai Youyi E-commerce, provides one-stop operational services for brands [2] Group 3: Financial and Market Insights - The overseas live streaming market was valued at over 11.1 billion by 2021 [3] - Influencer marketing has proven effective, with a reported return of 1 spent on KOL marketing [3] Group 4: Collaboration and Marketing Strategies - The company has maintained close collaborations with top influencers like Li Jiaqi and Viya since early 2019, achieving over 50 live streaming sessions with Li Jiaqi alone [2] - The company has expanded its product categories in cross-border imports, focusing on maternal and infant products, health supplements, and personal care items, with 32 brands served by the end of 2019 [2] Group 5: Future Plans - The company plans to enhance its live streaming capabilities, with a live streaming base expected to be operational by mid-2020, aiming for multi-channel and multi-time slot operations [3]