Beingmate(SZ:002570)2022-11-23 06:58Group 1: Company Strategy and Market Positioning - Beiyinmei positions itself as a "parenting expert and parent consultant," focusing on user needs and expanding its market boundaries within the maternal and infant ecosystem [3] - The company has a core business in infant formula and plans to expand into other areas such as maternal and infant food, products, services, and education [3] - Beiyinmei has unique advantages in the industry, including a solid industrial foundation, extensive data assets, strong R&D capabilities, and valuable content and brand resources [3] Group 2: Digital Transformation and Marketing - The company is undergoing digital transformation, emphasizing data-driven marketing and consumer-centric approaches [3][4] - A data marketing system is being established, utilizing over 1,000 indicators to create a comprehensive data asset system for new retail operations [3] - The integration of a precise marketing system aims to digitize business actions and enhance the relationship management network between headquarters and regional operations [3][4] Group 3: Competitive Advantages and Innovations - Beiyinmei prioritizes consumer needs in its design and development processes, differentiating itself from competitors [4] - The company has invested in tracking and tracing systems and was an early adopter of blockchain technology to enhance product quality and safety [4] - The first phase of the data platform's business system construction has been completed, with ongoing training and practical applications to replicate successful models [4] Group 4: Future Goals and Operational Efficiency - The company aims to improve operational efficiency by focusing on new retail scenarios and popular product categories [4] - Plans include implementing a comprehensive service system to enhance customer engagement and support sales staff in managing customer relationships [4]