Global Top(SZ:002640)2022-12-06 08:58Business Overview - The main business of Cross-Border E-Commerce Co., Ltd. is cross-border e-commerce, accounting for over 90% of its operations, with clothing retail as a supplementary business [3][4] - The company has over 1,000 offline stores, primarily targeting consumers aged 25-55 [3] Market Presence - The cross-border e-commerce business is mainly B2C, facilitated through the wholly-owned subsidiary Global Easy Buy, selling to over 200 countries, with 60%-70% of sales concentrated in Europe and the USA [3][4] - The core customer demographic is aged 18-35, with a focus on clothing and electronics, and the SKU count exceeds 250,000 [3][4] Financial Performance - In 2015, the company had 36.5 million registered users and achieved a sales revenue of 3.7 billion [4] - The B2C market size is approximately 300 billion, with the company holding a 1% market share [6][10] Investment Projects - The company plans to invest 1.57 billion for a cross-border import e-commerce platform, focusing on system development, personnel, and brand promotion [5] - A total investment of 630 million is allocated for a cross-border export B2B platform, and 340 million for warehousing and logistics projects [5] Competitive Advantages - The company boasts strong data operation capabilities across all processes, including product selection, operations, logistics, marketing, and customer service [4] - A well-established supply chain management system with 800 clothing suppliers and 1,000 electronics suppliers [4] Procurement Strategy - The procurement strategy includes 70% planned purchases for clothing and 70-80% for electronics [5][6] - The company aims to maintain the lowest market prices through both planned and sporadic procurement [6] Logistics and Distribution - Logistics are managed through third-party shipping from domestic warehouses in Shenzhen and overseas warehouses [4] - The company currently relies on domestic shipping for 70-80% of its operations [10] Future Outlook - The company is focused on expanding its import projects and enhancing its supply chain capabilities [10] - Plans to integrate investments in procurement channels and logistics to optimize costs and improve efficiency [10]