跨境通(002640) - 2016年3月8日投资者关系活动记录表

Group 1: Business Overview - The company's main business is export, with an import project established last year expected to improve performance through integration and optimization [4] - In 2015, the company acquired a brand focused on Bluetooth products and mobile power supplies, which has a higher profit margin and complements existing operations [4] - The company aims to expand in B2B supply chain finance, targeting performance improvements in the coming year [4] Group 2: Financial Metrics - The current net profit margin is around 5%, which is considered reasonable depending on the company's growth strategy [4] - The average customer transaction value is approximately $45-50 [6] - The company's gross profit margin remains consistent with the previous year, although competitive pressures may lower it in certain categories [10] Group 3: Market Dynamics - The rapid growth of the cross-border e-commerce industry is attributed to China's manufacturing advantages, advancements in internet technology, and improved logistics and online payment systems [5] - The company exports primarily Chinese products, with a significant share of the B2C market segment [5] - The company has a registered user base of approximately 40 million, with a target to reach 100 million in the future [14] Group 4: Product and Category Insights - The company has around 200,000 SKUs in clothing and 70,000-80,000 in electronics [7] - Clothing accounted for over 60% of B2C sales in 2015, with popular electronic products including mobile phones and tablets [8] - The company does not plan to expand into new categories this year, focusing instead on refining existing clothing and electronics offerings [10] Group 5: Logistics and Supply Chain - The logistics strategy includes partnerships with local courier companies and a shift to self-operated logistics to reduce costs and improve efficiency [8] - Inventory turnover rates are approximately 30 days in the off-season and 45 days in the peak season [9] - The company has a dedicated import team of 150-200 people, with over 40 focused on procurement [10] Group 6: Customer Engagement and Retention - The company's repurchase rate is around 35%, indicating a strong customer retention strategy [14] - The focus on customer experience includes product quality, pricing, shipping speed, and after-sales service [13] - The company plans to enhance its mobile platform, which currently accounts for 35% of revenue, to improve customer engagement [16] Group 7: Future Outlook - The company aims to increase its presence in major economic regions such as the US and Europe, with plans to expand its overseas warehouses [17] - Future growth will rely on both category expansion and regional development, with a focus on increasing traffic and refining product offerings [17] - The company is exploring investments in complementary businesses within the cross-border e-commerce supply chain [19]