Global Top(SZ:002640)2022-12-07 09:32Sales Performance - The sales proportion in the European market is approximately 50%, while North America accounts for about 40% [1] - The sales revenue from mobile devices is around 25% [1] - The average transaction value is between $50 and $60 [1] Product Categories - The main products sold are electronic items, including mobile phones, tablets, accessories, cameras, and security products [1] - The gross margin for clothing is estimated to be between 50% and 60% [2] - The company currently focuses on two main categories: electronics and clothing [2] Logistics and Costs - Logistics costs account for about 20% of total sales, while advertising costs are over 15% [2] - The company collaborates with logistics partners such as China Post, FEDEX, DHL, and UPS [2] Marketing and Promotion - The company utilizes various advertising channels, including Google Ads, Facebook Ads, forum promotions, and SEO [2] - The company plans to gradually collaborate with brand owners for future growth [2] Product Development and Inventory - New clothing products are introduced at a rate of approximately 10,000 items per month, while electronic products see around 6,000 new items monthly [2] - The company aims to reduce SKU numbers gradually without affecting sales performance [3] Customer Insights - The customer demographic primarily consists of individuals aged 18 to 25 [4] - The return rate for products exceeds 5% due to various reasons, including customer dissatisfaction and stock shortages [3] Future Outlook - The company anticipates an increase in sales expenses while management expenses are expected to decrease [3] - There are considerations for launching new websites if suitable product categories are identified [2]