Ming Jewelry(SZ:002574)2022-12-07 09:06Group 1: Business Operations - In 2014, the ratio of distribution to self-operated business remained at approximately 2:1, showing no significant difference from 2013 [2] - The company holds three national ordering meetings each year, scheduled before peak sales seasons [3] - As of January 2015, the sales volume from the ordering meeting met the company's targets [3] Group 2: Risk Management - During ordering meetings, the company prepares a large inventory and uses gold leasing tools to hedge against price fluctuation risks [3] - Approximately 70% of the company's total inventory is under leasing [3] Group 3: Marketing and Brand Strategy - The company is considering the use of a brand spokesperson and aims to enhance its brand image [4] - In 2015, the company plans to focus on improving its core business, striving for suitable growth in sales and profits [3] - The company will leverage mobile internet to connect with younger, fashion-conscious consumers [4] Group 4: Future Directions - The company intends to expand its product development and innovation, launching new product series [4] - There will be an active push for expanding banking channels and online sales [4]