HAOXIANGNI(SZ:002582)2023-03-07 09:12Group 1: Sales Performance - During the Spring Festival, offline sales revenue exceeded online sales revenue, but overall annual online sales revenue remains higher than offline [3][4] - The company expects Q4 revenue to account for approximately 30% to 40% of the annual total, while Q1 revenue is projected to be around 25% to 30% [3][4] Group 2: Product Development - The company is focusing on health-preserving fresh food products, including the "Qing Fei Fei" and "Dou Fei Fei" series, which feature high protein content and no additives [4][5] - The "Dou Fei Fei" product was recognized as a top-selling item in the 2022 Henan pre-made dishes annual selection [4] Group 3: Marketing and Brand Strategy - The company collaborates with popular influencers and platforms like Douyin and Kuaishou to enhance brand visibility and sales [4][5] - Efforts are being made to establish the "Fei Ni" and "Xiang Zi" as IP brands through various media formats, including emotional videos and animations [5] Group 4: International Expansion - The company has expanded its export business to cover multiple countries, including the USA, Canada, Australia, and the UK, with plans to promote products in over 10 countries this year [5][6] Group 5: Technological Advancements - The company has developed a significant advantage in freeze-drying technology, ensuring product quality and preserving over 95% of nutritional content [6][7] - The company adheres to GMP standards, establishing a large-scale freeze-drying workshop for modernized food processing [6]