HAOXIANGNI(SZ:002582)2022-12-12 11:43Group 1: Company Performance and Market Outlook - The company is currently in a peak production and sales season, with a positive overall situation and most products able to meet supply demands [3] - The company is confident about sales in 2023, especially with the optimization of pandemic policies leading to a gradual release of market demand [3] - The company achieved good performance during the Double Eleven shopping festival, meeting its expected targets [4] Group 2: Product Highlights and Innovations - Key products such as Dou Fei Fei and Hong Xiao Pai are currently in high demand, with Dou Fei Fei featuring high protein content (29.7g per 100g) and zero sugar [5] - The company has made significant breakthroughs in promoting strategic products, particularly Dou Fei Fei, which has gained popularity due to its health benefits and convenient packaging [4] - The company is expanding its product offerings to include health-focused items, maintaining a focus on red dates and healthy food [6] Group 3: Marketing and Sales Strategies - The company is enhancing its marketing strategies through live streaming and short video platforms to boost brand awareness and sales [5] - A comprehensive channel strategy is being implemented, focusing on integrating online and offline sales [5] - The company plans to leverage new media platforms to promote its products and build a private traffic pool for targeted marketing [5] Group 4: Future Plans and Strategic Goals - The company aims to achieve a market value of 10 billion and revenue of 10 billion, focusing on high-end red dates and health food [6] - There are considerations for implementing an equity incentive plan in the future to support the company's transformation and development [5] - The company is committed to finding quality investment targets that align with its strategic development goals [6]