好想你(002582) - 2015年12月18日调研活动附件之投资者关系活动内容纪要

Group 1: Company Transformation Efforts - The company has initiated a strategic transformation from a focus on business gifts to a product line that emphasizes de-seeded, casual, and differentiated red date products, aiming to create a new era of healthy snack consumption [1] - The company has successfully transformed its sales channels, focusing on chain specialty stores, supermarkets, and e-commerce [1] - The product upgrade has shown significant results over three years, leading the red date industry through various product development stages, currently entering the 4.0 era [2] Group 2: Product Line Development - The company has developed a comprehensive product line consisting of 21 categories and 28 series, totaling 244 products, to meet diverse consumer preferences and enhance profit levels [2] - The company is actively expanding into the health food sector, focusing on low-fat, low-sugar, and minimally processed snacks [3] - New product categories include health-focused items such as the health-conscious de-seeded series and various gift series, targeting different consumer demographics [4] Group 3: New Product Launches - 2015 is identified as the "Product Year" for the company, emphasizing the importance of a robust product line for channel development and structural adjustments [4] - The company has successfully launched popular products like the de-seeded red date gift series, which has gained significant market traction [5] - The company conducted extensive market research and consumer engagement to ensure successful product launches, resulting in high sales volumes during promotional events [6] Group 4: Major Asset Restructuring - The company announced a major asset restructuring plan on September 17, 2015, aiming to acquire 100% of Hangzhou Haomusi Food Co., Ltd. to enhance its development and profitability [7] - The restructuring process involves thorough due diligence, audits, and evaluations, with ongoing negotiations regarding specific transaction terms [7] - The company plans to continue its stock suspension until the restructuring is completed, with a target to announce the restructuring proposal by March 14, 2016 [8]