MASON(SZ:002654)2022-12-06 08:46Company Overview - Wanrun Technology was established in 2002, primarily engaged in LED business, and successfully listed on the SME board in 2012 [3] - In 2013, the company established an investment department to facilitate transformation and upgrade through external expansion [3] - In mid-2015, the company decided to transition to the internet advertising media industry after researching several sectors [3] Strategic Transformation - The company aims to create a closed-loop internet advertising media industry chain, integrating creative planning, data mining, programmatic buying, channel placement, and media resources [4] - Wanrun Technology has already acquired Ding Sheng Yi Xuan and Yi Wan Wireless, and has invested in Bo Tu Advertising, with ongoing acquisition of digital marketing company Wan Xiang Xin Dong [3][4] Financial Performance - The core business of Wan Xiang Xin Dong, a mobile internet marketing company, accounts for 75% of total revenue, primarily from precise advertising placement and application distribution [4] - The company expects significant growth in revenue, with Yi Wan Wireless projected to exceed its performance commitment of 32.5 million yuan, achieving 42.71 million yuan by the end of the year [6][7] Market Expansion - The company is focusing on overseas markets, particularly Southeast Asia, to leverage a time window advantage of 3-4 years compared to domestic markets [5] - The selection of overseas targets will consider both domestic companies with overseas traffic resources and purely overseas entities [5] Management and Operational Strategy - The management team is adjusting to the increased focus on internet business, with recent board changes to enhance expertise in financial and operational management [5] - The company emphasizes the importance of execution capability in potential acquisition targets, avoiding over-reliance on individual leadership [6] Future Outlook - The internet business has already surpassed the LED business in profitability, becoming a key growth driver [6] - The company plans to continue refining its internet advertising media industry chain while also optimizing its LED business to ensure stable performance [6]