MASON(SZ:002654)2022-12-06 11:11Group 1: Company Overview - The company is Shenzhen Wanrun Technology Co., Ltd., with stock code 002654 and abbreviation Wanrun Technology [1] - The company is transitioning towards the internet advertising media industry while maintaining stable growth in its traditional LED business [3][4] Group 2: Strategic Focus - The company aims to build a full industry chain in internet advertising media, focusing on creative planning, technology platforms, data mining, and media resources [3] - The company plans to extend its operations into upstream vertical industries while integrating with internet advertising media [3] Group 3: Financial Performance - In 2015, the company's R&D investment was approximately 41.65 million yuan, accounting for 4.96% of its operating revenue [3] - The traditional LED business is expected to maintain stable growth, particularly in niche areas like rail transit lighting and energy management contracts [3] Group 4: Competitive Advantages - The company possesses strong R&D capabilities, being a national high-tech enterprise with over a hundred patents and several proprietary core technologies [3] - The company’s products are positioned in the mid-to-high end market, ensuring high reliability and stability, which has facilitated entry into the supply chains of well-known brands [4] Group 5: Market Positioning - The company focuses on high-quality products and targets large, strong clients, which has helped it secure partnerships with major brands like Konka and China CRRC [4] - The company has not yet entered the OLED market but is monitoring its development [4]