MASON(SZ:002654)2022-12-07 08:36Group 1: Strategic Direction - The company has determined a strategic direction towards the internet advertising industry, evidenced by the acquisition of two internet advertising companies and a stake in another [1] - The goal is to build a comprehensive internet advertising media industry chain, focusing on companies with core competitive advantages in creative planning, technology platforms, data mining, and media resources [1] Group 2: Stability of Traditional Business - The traditional LED business remains stable and is expected to maintain steady growth, which is a key foundation for the strategic transformation [3] - Unlike some companies experiencing declines, the stable performance of the LED business provides a solid base for the transition to digital marketing [3] Group 3: Competitive Advantages - The company’s competitive advantages in the digital marketing sector include a clear strategic goal of creating a full industry chain in internet advertising, ensuring effective collaboration among chain enterprises [3] - A professional acquisition team led by the chairman ensures swift execution and effective management of the internet advertising sector [3] Group 4: Acquisitions and Investments - The three targeted acquisitions include: - Dingsheng Yixuan: A leading internet advertising company in the home decoration sector, focusing on search engine advertising services [4] - Yiwang Wireless: Specializes in mobile internet advertising services, collaborating with major internet companies for effective product promotion [4] - Botu Advertising: Provides comprehensive digital marketing services, leveraging deep understanding and resource integration [4] Group 5: Synergy Among Acquisitions - The acquired companies will achieve complementary roles in the advertising media industry chain, enhancing collaboration in technology, talent, resources, and operations [4] - For instance, Yiwang Wireless can utilize Dingsheng Yixuan's partnerships for search engine advertising needs, while Dingsheng Yixuan can leverage Yiwang Wireless's mobile marketing strengths [4]