MODERN AVENUE(SZ:002656)2022-12-06 11:28Group 1: Company Name Change and Platform Development - The company changed its name to align with the long-term development of the Modern Avenue platform [1] - The business registration change has been completed, but the change of the stock abbreviation is still pending approval [2] - The company is preparing for the official launch of the Modern Avenue platform [2] Group 2: Team and Membership - The current size of the Modern Avenue team is approximately 100 members, with many core members having overseas study backgrounds and experience in other e-commerce teams [2] - The team is still in the process of recruitment and has not been fully assembled yet [2] - As of December 22, 2015, the platform is in the public testing phase, with most members being internal due to limited promotion [2] Group 3: Marketing and Supply Chain Strategy - The company plans to drive traffic through collaborations with fashion media, online-offline interactions, and partnerships with third-party companies [2] - The platform's advantages lie in its supply chain, which includes accumulated brand resources and offline physical stores [2] - The physical stores serve as a trust endorsement for the online platform, ensuring product authenticity [2] Group 4: Business Model and Expansion Plans - The initial business model is self-operated, with plans to adopt a self-operated + franchise model in the future [3] - The company is controlling the expansion of physical stores under its O2O plan, so the number of new stores will not be large [3] - Currently, the company has opened 5 stores for the acquired DB brand, with 2 new stores in Macau and 3 inherited from previous agents [3] Group 5: Brand Management and Future Initiatives - The company has set new assessment indicators for its private brand, Kanudi Road, aiming for breakthroughs this year [3] - The channel for the Kanudi Road brand is stabilizing, and any decisions regarding store closures will be made cautiously without large-scale shutdowns [3]