OFFCN EDU(SZ:002607)2022-11-19 02:42Group 1: Company Strategy and Market Position - In 2022, the company aims to consolidate its leadership in the recruitment market while focusing on steady development and effective R&D investment [2][3] - The company plans to respond to national calls for high-quality development in vocational education and leverage its strengths to promote industry-education interaction [3][4] - The company is optimistic about the long-term market potential for high-quality technical talent cultivation and aims to expand its market share through strategic investments [3][4] Group 2: Financial Performance and Challenges - In 2021, the company experienced its first loss since listing, attributed to market fluctuations and increased refund rates, which significantly impacted performance [3][7] - The company reported a significant increase in refund rates in 2021 compared to 2020, leading to substantial business volatility [7][8] - The company plans to implement a comprehensive operational improvement plan in 2022 to address past issues and enhance management processes [7][8] Group 3: Product and Service Adjustments - The company is continuously optimizing its product structure and has seen a reduction in high refund rate products in the first quarter of 2022 [3][4] - The company is exploring new business areas in vocational education, including IT and high-end manufacturing training, to meet evolving market demands [3][4] - The company is committed to improving service quality and enhancing brand reputation to counter negative perceptions related to refund issues [9][10] Group 4: Shareholder and Market Communication - The company acknowledges the impact of negative online sentiment and is taking legal measures to protect its reputation [3][5] - The management emphasizes the importance of maintaining transparent communication with shareholders and will disclose relevant information as needed [5][6] - The company is considering share buybacks as a potential measure to support stock prices, depending on operational and performance conditions [9][10]