东易日盛(002713) - 东易日盛投资者关系活动记录表

Group 1: Marketing and Customer Acquisition - The company has expanded its online customer acquisition channels, including search engines, social media, and e-commerce platforms like JD and Tmall, especially during the COVID-19 pandemic [2] - In the first half of 2020, the company conducted over 500 live-streaming marketing events on various e-commerce platforms, resulting in over 7,000 orders [2] - The company has adopted a community group buying model to enhance customer engagement and brand exposure [2] Group 2: Competitive Advantages - The company possesses strong management and operational capabilities, with over 20 years of experience and a nationwide high-quality delivery system [3] - It has industry-leading technological innovation and digitalization capabilities, achieving full-chain digital management in the home decoration sector [3] - The company has received over 100 awards in 23 years, enhancing its market reputation and competitive edge [3] Group 3: Industry Trends and Future Outlook - The home decoration market is expected to grow due to urbanization and increasing consumer demand for quality and personalized services [4] - The supply chain in the home decoration industry is facing consolidation, favoring companies with strong brand effects and risk resistance [4] - Digitalization and e-commerce integration are becoming essential for home decoration companies to improve efficiency and customer experience [4] Group 4: Strategic Partnerships - The collaboration with Xiaomi is expected to enhance the company's smart home offerings and expand its customer base through shared resources [5] - The partnership aims to integrate AIoT technology with home decoration services, creating new intelligent living scenarios for customers [5] Group 5: Cost Management and Efficiency - The company employs centralized bulk purchasing to manage raw material costs effectively, maintaining strong bargaining power with suppliers [6] - It continuously evaluates and categorizes suppliers to ensure quality and cost-effectiveness [6] Group 6: Design and Innovation - The company maintains its design advantage through an international design team and innovative design philosophies [6] - The introduction of a digital design system has improved operational efficiency and customer satisfaction, achieving over 95% accuracy in project estimation [7] Group 7: Impact of COVID-19 - The pandemic has accelerated the industry's consolidation, with customers increasingly favoring quality-assured companies for home decoration services [8] - The company is enhancing its marketing efforts and expanding online customer acquisition as the market demand gradually recovers [8] Group 8: Financial Stability - The company has a healthy cash flow structure, primarily relying on prepayment for its home decoration services [9] - Strategic partnerships with banks have been established to support cash flow during the pandemic [9] Group 9: Market Adaptation - The company is adapting to the slowing growth of the real estate market by shifting focus from new housing to renovation and personalized services [10] - It aims to enhance efficiency, product offerings, and service quality through digitalization and precise management [10]