东易日盛(002713) - 东易日盛投资者关系活动记录表

Group 1: Company Operations and Recovery - As of March 12, 2020, 14 out of 28 subsidiaries have resumed operations, with 21 subsidiaries starting work by March 16, indicating a gradual recovery post-COVID-19 [2][3] - The company has implemented sufficient epidemic prevention measures at construction sites, ensuring the health of workers and compliance with local policies [2] Group 2: Pricing Strategy and Promotions - The pricing strategy remains largely unchanged, focusing on tiered discounts based on product selection during contract signing, with increased promotional efforts to benefit customers [3] - A major live-streaming event is planned for March 21, 2020, in collaboration with eight major platforms, aimed at attracting online traffic and enhancing consumer engagement [3] Group 3: Digital Transformation Initiatives - The company prioritizes digital transformation in 2020, focusing on online customer acquisition, with a 95% accuracy rate in design and pricing through the DIM+ system [4][5] - Online project management systems will be implemented to enhance project quality and ensure timely delivery, with a 97% on-time delivery rate achieved in 2019 [5] Group 4: Emerging Trends in Home Decoration - Post-pandemic trends indicate a heightened demand for health-oriented home features, with 45% of consumers prioritizing changes in layout to increase storage space [5][6] - The shift to remote work has created new consumer needs for home office spaces, reflecting changing lifestyle demands [5]