东易日盛(002713) - 东易日盛投资者关系活动记录表

Group 1: Impact of COVID-19 on Business Operations - The pandemic has affected the company's first-quarter operations, but this period is typically a low season, accounting for a small proportion of annual business [2][3] - The company has shifted marketing activities online due to store closures, with significant increases in online marketing efforts starting from early February [3] - The pandemic may accelerate industry consolidation, leading customers to prefer companies with quality assurance for home decoration services, benefiting long-term development [3] Group 2: Marketing and Customer Acquisition Strategies - The company has enhanced online customer acquisition channels, including search engines, self-media, and e-commerce platforms like JD and Tmall, with a focus on content marketing [3][4] - In January, the company saw a 20% year-on-year increase in effective leads obtained through online channels [4] - The marketing strategy aims to expand the structure of marketing efforts and deepen content marketing to improve conversion rates [4] Group 3: Business Planning and Digital Transformation - The key focus for 2020 includes the implementation of a digital transformation strategy to enhance operational efficiency [4] - A SaaS system for smart home decoration has been launched in 11 subsidiaries, with ongoing development of personalized home decoration management systems [4] - The company plans to optimize supplier resources and integrate a national warehousing network to reduce costs and improve efficiency [4]