东易日盛(002713) - 东易日盛投资者关系活动记录表

Group 1: Digital Transformation Progress - The company is advancing its digital transformation strategy, focusing on customer acquisition efficiency through both offline and online channels, including partnerships with major search engines and e-commerce platforms [3][4] - The DIM+ system has achieved over 95% accuracy in project design and pricing, enhancing customer satisfaction by ensuring transparency in hidden project costs [3][4] - The implementation of online supervision systems has improved project management efficiency, allowing real-time monitoring of construction quality and progress [3][4] Group 2: Product Development Achievements - The company has launched the "Smart Enjoy" product line, integrating various smart home devices to enhance modern living environments [4][5] - New product series targeting small apartments have been developed, combining hard and soft decoration elements to offer high-quality, cost-effective solutions [4][5] Group 3: Market Adaptation Strategies - In response to policies promoting finished decoration and price limits on housing, the company is expanding its customized renovation model (BBC) to meet new market opportunities [5][6] - The proportion of new home decoration orders from existing housing renovations is approximately 55% [5][6] Group 4: Online Channel Expansion - The company has established partnerships with major e-commerce platforms like Tmall, Taobao, and JD.com, enhancing its online customer acquisition capabilities [6][7] - Development of various online platforms, including micro-official websites and apps, has been completed to improve traffic handling capacity [6][7] Group 5: Supply Chain and Logistics - The company has built an integrated supply chain platform, achieving stable efficiency in warehousing, logistics, and installation services across five cities [6][7] - Future plans include increasing information technology investments to enhance supply chain efficiency and reduce costs [6][7] Group 6: Future Business Plans - The company aims to conduct market research and analysis for key residential areas to enhance market share and customer experience [7] - Plans include launching new product packages to increase market competitiveness and improving internal management capabilities through training and recruitment [7]