Group 1: Economic Environment and Industry Impact - The current economic environment is significantly affecting the apparel industry, with expectations for improvement in 2015 [1] - The company aims to maintain stable growth by focusing on enhancing store sales levels while expanding its channels [1] Group 2: Strategic Development and Brand Positioning - The company's strategic adjustments are becoming clearer, with plans to develop three main centers: fashion women's wear, children's wear, and ethnic handicrafts [1] - The introduction of children's clothing and infant products is a core focus for the company [1] Group 3: Market Expansion and E-commerce - The company is leveraging its channel advantages to expand the market for traditional handicraft products from Tibet [2] - With the rapid development of e-commerce, the company is actively exploring suitable online sales channels, initially set up to manage inventory [2] Group 4: Supply Chain and Operational Efficiency - Participation in the program "The Goddess's New Clothes" has led to new requirements for improving the supply chain and logistics [2] - The company is gradually enhancing internal processes to improve efficiency and better connect raw materials with finished products [2]
朗姿股份(002612) - 2014年11月18日投资者关系活动记录表