Delian Group(SZ:002666)2022-12-07 09:38Group 1: Company Overview - The main business of Delian Group is the manufacturing and sales of automotive fine chemicals, primarily applied in the domestic passenger car market [2] - The company operates "Mercedes" and "Acura" 4S store businesses, establishing a comprehensive supply and service platform for automotive fine chemicals in China [2][3] Group 2: Business Expansion Plans - The fundraising project aims to establish 110 automotive after-sales 2S stores, which are part of the downstream automotive maintenance business [3] - The company has built "贴厂基地" (贴厂基地) covering major automotive industry clusters in Northeast, East, South, and Southwest China, providing localized support for the new 2S store project [4] Group 3: Competitive Advantages - The company possesses strong industry competitiveness in products, technology, and management, which supports the successful implementation of the 2S store project [3] - The existing partnerships and management experience provide diverse resources and talent support for the new stores [3] Group 4: Business Model and Strategy - The 2S store model allows the company to sell products directly to stores, reducing intermediaries and offering price advantages [5] - The goal is to maintain the service standards of 4S stores while implementing the pricing structure of 2S stores, transitioning from a parts manufacturer to a service provider for the end market [6] Group 5: Marketing and Customer Acquisition - The company plans to allocate promotional expenses to guide car owners to Delian's 2S stores [6] - The target customers for the 2S stores are those who have shifted from 4S stores, ensuring no direct competition with them [6]