EASEPAL(SZ:002614)2022-12-06 23:36Group 1: Industry Overview - The massage and health care industry is in its early stages, with significant market growth potential due to rising health demands, aging populations, and increasing prevalence of sub-health conditions [1][3] - The global market for massage and health care is expected to grow substantially as consumer spending upgrades and disease patterns evolve [2][3] Group 2: Company Foundation - From 1996 to 2011, the company established itself as the largest massage and health care manufacturing base globally, maintaining the top position in industry exports for eleven consecutive years [2][3] - Between 2012 and 2016, the company began internationalizing its own brand, establishing a presence in key markets across Asia, North America, and Europe [2][3] Group 3: Future Directions - The company aims to effectively integrate and invest in existing brands and channels to drive continuous brand upgrades, contributing significantly to profit growth [3][4] - Development of a health family service platform is underway, with a focus on smart massage chairs co-developed with Panasonic, which feature advanced interactive capabilities and clinical-level effects [3][4] - The company is committed to a "product + service" business model, positioning itself as a global family health service provider, with ongoing plans in product and service development [4]