OCEAN'S KING LIGHTING(SZ:002724)2022-12-08 02:06Group 1: Company Overview - The company, Ocean King Lighting Technology Co., Ltd., was established in 1995 and primarily serves state-owned large and medium-sized enterprises. The customer base is extensive but fragmented, with small individual order amounts [2]. - The company employs nearly 2,000 sales personnel and has established over 100 service centers across various professional sectors, covering more than 800 service departments [3]. Group 2: Competition and Market Position - Major competitors include international lighting companies such as Philips and Cooper. While competition exists in specific markets, Ocean King differentiates itself through its sales model and market segmentation [3]. - The company plans to increase its investment in LED lighting products, particularly in the special environment lighting sector, which currently has low market concentration and few large-scale enterprises [3][4]. Group 3: Market Strategy and Future Plans - Ocean King aims to adapt to the needs of users, influencers, and decision-makers by demonstrating the value of its products and services, especially in a market where many small lighting companies compete primarily on price [3]. - The company has a small but growing overseas market presence, particularly in Southeast Asia, with sales gradually increasing year by year [4]. - E-commerce impact on sales is limited due to the stable customer base and established sales service system, although the company remains open to adapting based on customer needs [4]. Group 4: Employee and Technology Development - The company plans to implement employee stock incentive measures based on future development needs [4]. - Ocean King primarily relies on self-developed technology for its products and intends to increase research and development investment to establish a core advantage in special environment lighting [4].