NAR(SZ:002825)2022-11-21 16:06Group 1: Company Overview - Shanghai NAR Industrial Co., Ltd. specializes in digital printing materials, automotive paint protection films, and digital inks, serving various sectors including public signage, advertising, and home decoration [2][3]. - The company's main business strategy is "one body, two wings, dual drive," with digital printing materials accounting for approximately 66.67% of total business [2][3]. Group 2: Business Strategy and Development - The "two wings" refer to digital inks and automotive protection films, which together represent about 30% of the company's business [3]. - The company aims to enhance market share and product quality by increasing self-supply of raw materials and expanding market presence [3][5]. Group 3: Digital Ink Product Insights - The subsidiary Shenzhen Moku Technology Co., Ltd. focuses on digital inks, with over 70% of its revenue coming from textile applications [4]. - Digital printing technology offers advantages in customization and environmental sustainability, with expected rapid market growth driven by increasing demand from younger consumers [4]. Group 4: Competitive Advantages - The company has developed nearly 1,000 customized products tailored to different customer needs and applications, ensuring a competitive edge in the market [4]. - The company has achieved breakthroughs in key raw materials, reducing dependency on foreign suppliers and enhancing cost-effectiveness [4]. Group 5: Market Position and Future Plans - The company holds a leading position in the digital printing materials market, maintaining the highest market share for nearly 20 years [4]. - In 2021, the company entered the hydrogen energy sector, focusing on fuel cell components, leveraging its coating technology and strong financial backing for rapid development [5].