Beijing Sanfo Outdoor Products (SZ:002780)2024-01-04 11:47Group 1: Company Overview - The outdoor market is experiencing trends such as camping, marathons, self-driving trips, trail running, and skiing, indicating that outdoor activities are becoming a part of daily life [2] - The company has over 20 years of experience in the outdoor industry, continuously providing quality brands and products for outdoor enthusiasts [2] - In 2023, the company focused on developing its proprietary brand X-BIONIC and exclusive partnerships with brands like Klattermusen and CRISPI [2] Group 2: Brand Development Strategy - The company's 2024 operational theme is brand-oriented management and rapid development [3] - X-BIONIC has expanded its product range from functional underwear to a full category of products, utilizing international high-quality functional fabrics [3] - The company plans to open new stores in 2023, including multi-brand stores and specialized ski shops in key urban areas [3] Group 3: Market Expansion and Partnerships - The company is strategically expanding its market presence in Northeast, North China, East China, Southwest, and South China regions [4] - The acquisition of exclusive agency rights for the HOUDINI brand is aimed at leveraging its innovative and sustainable product philosophy [4] - The company will participate in the Beijing ISPO outdoor exhibition in January 2024 to enhance brand visibility and attract potential distributors [3]